Michael Budman – Branding Roots



2002, Art & Design, Cultural Studies
Presented By: Michael Budman

Roots Co-Founder Michael Budman waxes poetic on the brand of Roots and chronicles its rise into popular culture. Having started the company with his long-time friend Don Green, Michael and Don boast a client base that includes the Canadian, American and British Olympic teams. Weary of the way sport has been used as a tool of political propaganda, Michael discusses the heritage of Roots and, finally, clues us in on the company’s future trajectory.

 

 

RELATED TALKS:

Wade Davis – Surveillance Capitalism

2019

Mayor Hazel McCallion – Good Governance

2019

Yonatan Winetraub – A Journey to the Moon

2019

Bruce Mau – Design

2000