Ethan Brown is the co-founder and CEO of Beyond Meat, the world’s first plant-based burger that looks, cooks, and tastes like fresh ground beef. At last year’s ideacity, he explained the groundbreaking technology and why “tomorrow is about plant-based protein.” Now he returns with more news.
Ethan’s early work centred on restructuring electricity generation in support of an open grid. Subsequently, Ethan joined Ballard Power Systems, the world’s leading PEM fuel cell developer, where he rose to report directly to the company’s CEO.
Ethan’s career and his childhood interest in animals and agriculture led him to ask a basic question: do we need animals for meat production? The “aha” moment was the realization that removing the animal from the protein production chain could simultaneously address challenges to human health, climate change, natural resources, and animal welfare. In 2009, Ethan founded what is now Beyond Meat.