Isabel Hoffmann


Under Isabel Hoffmann’s direction, Toronto’s H+a Associates has emerged as a key international player in Internet service, successfully merging e-commerce with interactive entertainment and recreational content. In just six years, she has transformed H+a from a one-person digital training, design and CD-ROM production company into a world-renowned multi-million dollar new media conglomerate.

Ms. Hoffmann has twice been a panelist at the Electronic Entertainment Exposition (E3) in Atlanta, Georgia, and is currently working with Montreal-based CINAR Corporation to develop a tele-animation series starring the characters Nikolai, an H+a developed portal that delivers real-time interactive stories for children. Nikolai was number 27 on Profit magazine’s list of Canada’s 100 fastest-growing companies in 1998.

Ms. Hoffmann has received numerous accolades, including the Financial Post Magazine’s Top 40 Under 40 Award in 1997 and Ernst & Young’s Entrepreneur of the Year award in 1996. She was one of 12 professionals to be recognized on the 1995 Maclean’s Honour Roll for Canadian Excellence.

“The Prince and Princess of Pot” Marc and Jodie Emery arrested in Toronto


Prominent pro-marijuana activists and ideacity alumni Marc and Jodie Emery were arrested at Pearson International…READ MORE »

Love, Sex and Relationships


Valentine’s Day – a time to celebrate romance and the people we love. But in…READ MORE »

Sex With Robots: A Debate


The development of robotic technology and Artificial Intelligence has been a hot topic at ideacity…READ MORE »

Disrupting The Industry