Brett Marchand

Brett joined Cossette 10 years ago after successful stints as both an ad agency executive and a client marketer. He has been involved in highly acclaimed advertising campaigns that have built brands and driven business results. Brett successfully led a restructuring of Cossette and has helped re-establish the agency’s reputation as a leader in integrated marketing communications.

Brett has also been closely involved in industry affairs. He was a Board member of TELUS Fund, sat on the Board of Advertising Standards Canada and chaired the Institute of Communication Agencies.

During his time as ICA chair, Marchand sparked a rejuvenation of the organization, which included hiring a new CEO, launching Canada’s first-ever Advertising Week, and a landmark new collective agreement with the Canadian actors’ guild, ACTRA.